Among the
internet based communication mediums, email has always been for many years the
most dependable way of communication. Only of late, the majority of
communication is happening through more active and user friendly web interfaces
which lets one achieve much more than just by sending electronic mails. The social networking companies have
brought out a whole new cosmos of possibilities much beyond than just sharing
information. This component of Social media has immediately become a breading
platform to conceptualize, develop and sell ideas. With its open advantage of
bare minimum operating cost – it’s more lucrative than ever earlier. For the
users, hosting a profile on these social networking sites is actually an extended self or ‘virtual avatar'. It’s
easy to exhibit likes & dislikes, select friends, telling them what’s going
on with life, where did we go for vacation this summer and even occasionally
expressing individual opinion on social matters. No doubt, the more information
one puts around oneself in social media, to that extent the person will be like
an open book to others. It may cause an adverse impact too on privacy, but one
thing is for sure, if one can manage it, that person is already a celeb or at
least in the making in one’s own individualized way.
Celebrity’ ism decentralized
So I say, Celebrity’ ism decentralized. Anybody and
everybody are heading for fame. This is the holistic shift which social media
vouched for in recent times. The strength of the individual profile in a social media site
lies on the number of connections it has and how often it is updated with
details of the events happening in individual’s life. This makes profiling more
interesting and interactive with the masses. How? The
influence of the profile starts growing each time a connection is added. One may start adding up friends initially, but soon crosses the boundary of friends and
start adding those whom one doesn’t even know. And whenever there is an update in
the profile, it is visible to all the connection equally. Some may appreciate
and even at times negatively react. If one actually notices, every active profile has a fortune to utilize this
and carefully craft a status of its own. With regard to traditional media, now
a day, promotional campaigns of film, sports & political personalities
definitely take a back seat in capturing mind share, if social media are not
utilized. Social media makes anybody and everybody a celebrity because every
person is heard, seen & so gets a due share of noticeable fame. For
instance, pick up a social cause and you see people instantly liking your
points and start following you. It
offers equal opportunity for you to observe others and like their point of
views too. All this cumulatively defines yours and others status, and I
call it a personalized celebrity status even if you don’t have the intention to
do so. No one else other than you
are the brand promoter of your own uniqueness. This has been main driving factor for the masses to embrace social media.
Business ….decentralized
Today’s business
is more socially conscious than ever. It seeks an easy reach and impact through social media. Mobility and Cloud, the driving
engines for social media are enabling an
environment for decentralized business to take place. Now, it’s easy to
give wings to the ideas and open a startup. Mobility helps business to link with consumers who can reach desired
products or services through mobile apps at the tip of fingers and cloud
supports this architecture from almost anywhere. This, coupled with social
media networking sites for marketing, one cannot conceive of a better business
scenario than this. That is why, any existing business or a startup you name is
either already or at least aspiring to have its social media presence at the
earliest. This commercial enterprise model is so lucrative that one need not
limit opening a business alone, one can be an investor
too. Hundreds of startups today seeking for capital and equal scores of small
and large investors are there to invest. What more simplified yet very aggressive business scenario,
one can ever expect. Tremendous dynamisms to the business world
all thanks to latest technologies coupled with Social media. Give few more years when the
flavor of Robotics adds to it- will render all of us spellbound
At the core of
the social media are the social networking companies.
These companies, in early phases of the
social media rise were focusing on metrics around user growth and involvement.
Only nowadays are trying to figure out other ways of generating revenue stream
specifically through ingrained advertising or non-standard ad units that are
explicit to the platform and are organically integrated into the content
experience. The Mobility based business concepts like Instagram,
Vine and SnapChat are all success stories, which represent a progression in
social media by converging on the single essential utility of catching and
distributing interesting content captured through mobile phone cameras. This is only an example to show how latest
technology is reorganizing the core of social media by ever increasing its
reach to the masses and speed with which people can interact with each other
increasing the chances of monetizing it further.
Certainly, the world
is getting monetized at a remarkable pace and social media is adding to it
further. Every step one takes and moves one makes, there is a business
opportunity to be reaped. Welcome to
the irresistible decentralized and the monetized world
of social media.
